Born in Rome I have grown over the years a passion for traveling that took me around the world from Bruxelles to Sydney, London, Melbourne and of course NYC, which I still consider today a second home.
In 2015 I celebrate 10 years working in marketing for Peroni Nastro Azzurro. In fact everything started in 2005 in NYC, a unique and very special place for my life and career. I travel a lot, for both work and personal interests. I find fascinating visiting and getting to know new countries and cultures. Oddly enough, the more I travel, the longer the list of places I want to travel to becomes…
I never felt like I wanted to leave Italy in the sense of escaping from something I didn’t like. I love my country and feel lucky to have grown up in one of the most beautiful cities of the world. After spending 1 year in Bruxelles during university, my passion for travel emerged stronger, and I found that the world opened up before me, offering continuing opportunities and adventures for me to grasp. When I was offered to move to NYC, I found myself in the big apple before I fully realized it and I felt immediately home… before I fully unpacked!
There is a moment that comes straight back to me. It was the beginning of summer, my first summer in NYC. I remember riding my vespa between West Village and Meat Packing District in a moment of quiet after some very intense days. It was a sunny, beautiful blue sky day and as I rode my vespa through those streets full of character so new and yet familiar I remember feeling a sense of excitement and euphoria as I breathed in the contagious and unique energy of the city, a special connection I still carry with me today.
The Meat Packing District has been a key area of focus for Peroni Nastro Azzurro over the years, an area where I spent a lot of time when I first came to NYC and still today. It is an iconic symbol of the ever-changing NYC and some of my favorite restaurants, bars and boutique hotel are there. Somehow it almost resembles the look of an Italian piazza with its cobblestone. Serafina in the Meat Packing District, an Italian suit and a white shirt came as a very natural choice.
ITALIANY is a project that I think had to be done and stories of Italian talent and style in the USA that had to be told. For Peroni to be part of this journey as main sponsor is a testament of the support in promoting Italian style and quality in Italy and around the world.
I think Italian style and culture are part of who we are as Italians. We are passionate and determined with an eye for quality and attention to details that shows in everything we do. In a word I would describe Italian style as timeless.